5 Tools to Help You Improve Your User Experience Research
User experience design is a broad term that encompasses many aspects of your website or app’s interaction with users. It can include the visual, technological, and emotional factors of an interface. The user experience is what determines if people find your app easy to use or not.
User experience design is becoming a more and more important part of the enterprise of every business. In order to create an optimal user experience, UX professionals must undergo research. This includes understanding how users interact with your app, their expectations of it, and their pain points when using it.
When conducting these studies, UX researchers are now able to take advantage of certain tools that help them gather data quicker and easier than ever before. Here are some helpful tools for those who are just starting their research journey:
Tools for UX Research
1. Maze: usability testing tool
Maze usability testing tool is a great way to analyze your product and evaluate your user’s experiences with it. This tool will allow you to test different features of your website, such as products and design, pricing and checkout process, navigation, site structure, and more. This article showcases the best UX research tools and will take you through the wonders these tools can do.
With Maze’s help, you’ll be able to see what aspects of your website are effective or not in order to make the necessary changes for a better experience for your users. It’s best features include prototype testing, tree testing, and 5-second testing.
Maze is a simple and easy-to-use platform. It’s designed with simplicity in mind, so anyone can use it. The user interface of the platform is also incredibly easy to navigate, making it simple for users to find the right feature for their needs without any confusion about what they need to do next.
It has a customer support service that allows you to reach out to them if you are having any issues with the software or anything else related to the software’s functionality. This makes it easy for people who are new or have never used the company’s product before.
Another great feature of this tool is that it can integrate your prototype design directly from the commonly-used tools such as Adobe Xd, Figma, InVision, Sketch, and more.
Pricing
- Free: $0/month
- Professional: $66/month or $50/month, billed annually
- Organization: custom pricing
2. Ethnio: UX research participants’ recruiting tool
User experience research can be tricky to carry out, especially if you are looking for specific demographics or participants. You don’t want to exclude the people who would be most impacted by your product, but it can be difficult to find them in a pool of potential participants.
Ethnio can help filter and select participants for user experience research. With this tool, you can pay participants in any currency or country to join your studies and do high-touch automatic research scheduling. Ethnio is an easy way to get the information you need without having to hire a researcher or outsource your user experience research project.
The benefits of using Ethnio include increased user participation, accuracy, and efficiency. You can use the tool to recruit participants for any type of study and have them fill out surveys in their native language.
This is useful for international studies, as you can pay participants from anywhere in the world to complete your user experience research project.
User participation is also improved because you don’t have to spend time recruiting participants and scheduling for your studies. The information collected by a researcher with Ethnio is accurate because it comes from people who are about their experience directly.
Pricing
- Starter: $79/month (save 17% if billed annually)
- Plus: $179/month (save 17% if billed annually)
- Pro: $349/month (save 17% if billed annually)
- Enterprise: custom pricing
3. UsabilityHub: usability testing tool
UsabilityHub is a remote usability testing tool that provides a range of testing tools, including first click tests, prototype tests, preference tests and five second tests.
It is designed to help the usability of web sites, apps and software by quickly gathering feedback from your target demographic. By conducting focus groups or one-on-one interviews with consumers about their opinions on a product or service, you can get valuable insights that will allow you to make informed decisions about the product or service and how it can be improved.
Regardless of where your audience is located, UsabilityHub allows for international focus groups and users who don’t speak English as well as those who do.
UsabilityHub provides prototype tests that allow you to see how people navigate your prototypes. This can give you a better idea of how complicated it would be for someone to use your product or service and allow you to make changes accordingly. It also helps reveal any potential usability issues that may have gone unnoticed by focus groups or interviews.
UsabilityHub also offers a five second test that you can use to measure comprehensibility. This test is simple and easy to execute, allowing you to quickly gauge the success of your product or service by measuring first impressions of your product or service.
When conducting usability testing, it is important to understand which designs users prefer and why so that you can ideate new concepts. This can be done with the help of UsabilityHub’s preference tests. By using it, you will gain invaluable insight into what your audience likes and dislikes in order to create a better product or service.
One of the best features of UsabilityHub is that it offers first click tests. The first click tests are an important aspect of usability. They allow you to test how people will interact with your site or app from the beginning. This is crucial information that can help you make crucial changes to your product or service’s design and layout.
Pricing
- Free: free basic tests
- Basic: $79/month
- Pro: $199/month
- Enterprise: custom pricing
4. Userzoom: UX research tool
How can you be sure your website is usable? Userzoom is a tool that offers remote usability testing, which helps to determine whether your site is easy for your customers to navigate.
The software also includes features such as participant recruiting, heatmap, and analytics recording for the purpose of usability analysis. With these features, a company or website can explore how its customers interact with its digital products and services.
The platform uses an easy-to-use interface to help users conduct remote usability tests in real-time without any coding knowledge. It’s simple enough for anyone to use, offering a safe and reliable way for even novice users to experience the application firsthand.
Its Tree testing feature is a great way for users to explore the features of a website and determine how easy it is for them to find what they’re looking for. This feature allows the user to test if their desired elements are visible from an overview page, such as the home page, or from a search results page.
By using this feature, you can ensure your site has a good structure and that visitors can find what they’re looking for quickly and easily.
Userzoom also allows you to target specific demographic profiles, such as age, gender, location and interests for the most accurate participant recruitment. With a user pool of that size, you have a great chance of finding the right users for your research.
Userzoom’s another feature, card sorting, is a great way to explore how people interpret your design choices on your website or app. It allows you to see what content is being perceived as important and where users are getting confused or frustrated. It helps determine how users understand the content of your website.
Pricing
- Experience: $500/month, billed annually
- Team: $1,000/month, billed annually
- Corporate: custom pricing
- Plus: custom pricing
5. SurveyMonkey: online surveying tool for UX research
Surveys are a great way to gather information on topics such as product preferences, opinion on brands, or people’s thoughts towards marketing strategies. Online surveys offer an easy and convenient way of gathering and analyzing data in a short period of time. However, it’s important to find the right tool for your needs.
SurveyMonkey is a survey tool which allows you to design surveys and collect insights from customers at their convenience and easily. By using this tool, you’ll be able to gain trustworthy feedback about your product with minimal effort. No matter the size of your project or the scope of your research, SurveyMonkey is designed to suit any specific need.
SurveyMonkey provides customizable templates and options to fit any project or audience. You’ll be able to choose from a variety of template designs and features, such as the number of questions in the survey and their placement on the page.
SurveyMonkey also lets you choose from 100s of expert-written questions on various topics such as user preferences, opinions on your target audience, or demographic information.
SurveyMonkey offers a feature called SurveyMonkey Genius, which allows you to score your surveys in order to estimate their success rates. This tool is helpful in helping you determine how valuable your survey responses are.
Pricing
- Individual advantage: $34/month
- Team advantage: $25/user/month
- Team premier: $75/user/month
Wrapping up
Here is the summary of the five tools presented in this article that will help you improve your UX research:
| Tool Name | Pricing | Best Features |
| Maze | Starting from $66/month | Prototype design integration, tree testing, 5-second test |
| Ethnio | Starting from $79/month | Participant recruiting, payment flexibility |
| UsabilityHub | Starting from $79/month | Prototype tests, five second test, preference tests |
| Userzoom | Starting from $500/month | Participant recruiting, Tree testing, card sorting, first click tests |
| SurveyMonkey | Starting from $34/month | Customizable templates, SurveyMonkey Genius, expert-written sample questions |
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