Common Website Design Mistakes | Website Issues
Long-Term Website Success
The popularity of a website often subsides with passing time. For long-term website success, one must run their website similar to how they would run a business. A website is like a long-term marathon instead of a short-term sprint as continuous hard work and development is needed for sustainable success. Continuously updating and adding new content is necessary for consistent website traffic, user engagement, and user acquisition. Additionally, many often commit easy to fix website issues and mistakes when updating, designing, and developing their website. To help with these issues, here are some common website design mistakes to look out for:
Common Website Design Mistakes and Issues
1. Irregular Post Frequency
Having a regular posting schedule is essential to keeping your website and its users up-to-date and engaged. To give you a relative measure on what is considered a competitive post frequency, the websites of larger companies post a minimum of 1 post per day. While this is the marketing habit of larger corporations, you can use this to gauge the needs, requirements, and size of your own website. It is not a big issue if you can not commit to posting once per day, but not posting for a whole week or more can prove to have negative consequences for you as your website can become inactive and lifeless. Along with not engaging with your users, not updating your website for a long duration of time can make visitors think that you are no longer running your website. This can consequently lead to even lower website traffic and engagement and might even cause you to lose regular website visitors as they might end up believing that the website has been abandoned.
2. Website Full of Ads
There is no harm in earning profit from your website via AdSense, but featuring too many advertisements on your website is not good either might harm the user interface design of your website, consequently impacting user experience. Sites with lots of ads can provide a bad impression and may distract you user from your actual website content as it prevents users from being able to stay engaged and focused. As a result, it is recommended to include a maximum of 3 advertisements on each page of your website to prevent creating an advertisement overload. On top of the quantity of your advertisements, also think about the sizing and quality of your advertisements. Don’t allow inappropriate advertisements that are too big in size to distract users. Although website AdSense is nice to have, think logically about the placement of your advertisements and prioritize clearly displaying the actual content of your website. To read more about AdSense banner sizes, check out this article by Influencer Marketing Hub!
3. Too Many Photos
With the same concept as having too many advertisements, overloading your website with too many photos, images, and visual elements can also bring negative effects and long-term consequences and issues as it can affect user experience and disturb the flow and readability of the website’s user interface. While it is good to include images on your website to entertain the visual senses of your users, it is best to not overdo it and to only include relevant images that relate to the content of that particular page.
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