Top 8 Essential Elements E-Commerce Website
Do you plan to open an e-commerce company, or planning to create a web-existence for your physical store? Catering to both these needs an excellently designed e-commerce website that will ensure your brand identity is created across your target audience. Such websites are easy to create, and are easy to maintain too. Scroll through some important essentials that you cannot miss while creating an e-commerce website design.
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1. A dedicated FAQ page
One important thing to note for a brand that sells product online is to come up with certain basic questions and doubts any consumer would have. Make a note of all the basic questions and answer them satisfactorily. An FAQ page caters to all the initial doubts that a consumer would have while shopping on your site. It is an essential element of your website as you cannot engage your customer service department in answering these frequently asked questions.
2. Include a Search Bar
Scrolling through the vast range of products on the internet can be both time consuming and tedious. Hence, include a search tab on your website design so that consumers can directly navigate to the specific product they are looking for.
3. Make Sure the Checkout Process Is Easy And Quick
A consumer always supports such e-commerce websites that have an easy and secure checkout facility. In addition, such quick checkout responses can help in converting a confused consumer to a potential buyer. If the process is tiring and takes a long time, then the consumer might simply log out. If you are finding that your e-commerce website isn’t making many sales then you might want to research how to increase conversion rate online.
4. Inclusion of links of your social media presence
Your e-commerce website should have tabs that would lead to your brand’s social media profile. You can also include pop-ups that would lead your consumers to liking the page after they have shopped for your products or services. However, make sure the pop-ups aren’t rigid and frequent.
5. Real and clear product images
In addition to reading the product description, a consumer also develops trust on the product after he/she sees the product image. Hence, make sure you hire a professional photographer and click images of the product from all sides and dimensions. Do not fake images, and if you do, do not forget to mention that the images are for representational purposes only.
6. Secure payment gateway
If your website proceeds towards making an online payment then make sure it is extremely safe and secure. There are lots of websites like websafetyadvice.com which warn people of the dangers of online payments and other security issues so it’s important to reassure your customers by using a safe online payment processing service. It’s so important for businesses to find the safest payment gateway possible, which is why a lot of companies have been looking into this European payment gateway to keep their customers safe from any online credit card fraud. Some consumers will be worried about entering their credit card details online, so be sure to choose a reliable financial service to put their minds at ease.
Provide information on the payment page about how paying on your website is easy, simple, and secure for your consumers. If your business payments are high-risk, aka the transactions are going to have high values, you need to use a tailored gateway like Lumi-Pay to be doubly sure that the payments will be transferred securely.
7. Make a specific mention for free shipping
If your e-commerce website offers free shipping, then make sure you mention it in a bold and distinct format. This can be either on the main page, so that you’re consumers indulge in shopping, or needs to be specifically mentioned on every page that the consumer navigates through.
8. Contact details
Any consumer, in order to build up the initial trust makes sure he/she goes through the contact details of the brand. If it is a local, or a country website, then the trust-building factor is boosted.
