Salvador Dali – Chupa Chups Logo Designer | Branding and Logo
Chupa Chups Logo History
Chupa Chups has always been one of the most popular sweets to a child. Even to an adult, it is still an ‘innocent pleasure’. Now we all know this lollipop named “chupachús”, but did you know that its daisy logo was originally designed by the world’s famous Spanish surrealist painter, Salvador Dali, consequently making him Chupa Chups’ logo designer and branding and logo expert.
How did Dali design the Chupa Chups logo?
Looking at Chupa Chups’ logo history, although the Chupa Chups logo design was revamped in 1988, the fundamental brand design of this company has not changed since it was first designed in 1969 by Dali. Surprisingly, Salvador Dali managed to design this logo while working for only an hour at a pavement café! Dali was also the one who suggested for the daisy design be placed on the top so that it could always be seen intact, emphasizing the sweetness and strength of Chupa Chups’ brand through their omnipresent candy logo.
As written by the Washington Post, “throw a dart at a globe and chances are you will hit a country where Chupa Chups is selling lollipops”. This simply shows how famous and ubiquitous the candy brand is across the globe!
A unique and well designed company and product logo, in this case a candy logo, is the first step to achieve brand recognition and to get people to remember your brand! It shows what your company is about and helps you establish the identity and image of your company. This can be seen through how Chupa Chups’ logo designed by Dali has become such a staple to Chupa Chups’ brand to the point where many didn’t even know who designed the iconic daisy despite Salvador Dali’s fame as a Spanish surrealist painter. A company’s branding and logo is a crucial branding tool and is a great sales tactic by itself.
